A Halloween Charity Race
The HoBOOken 5K race is an annual charity run organized by the Hoboken Shelter. In its 6th year, the event committee was ready to rebrand the race and capture the essence of this unique, costumed race. The race attracts over 1,500 runners, with many more people in attendance, volunteering, and sponsoring the event. I developed the logo, visual language, supporting materials, and website.