A Boutique Tattoo Shop
Inborn Tattoo is a boutique shop on the Lower East Side of NYC. The tattoo artists at Inborn are amazing and attract impressive guest artists and clientele. The shop stands out in a neighborhood already filled with characters and deserved a branding overhaul and website that was equally cool.
The logo developed for Inborn has a traditional structure with subtle details that allude to the shop’s personality. The colors are vibrant, modern, and a refreshing change from the typical color palettes used by many other tattoo shops. I created the logo, website, and collateral materials for the shop.