A New School is Born at Rutgers
Dubbed the Institute of Earth, Ocean, and Atmospheric Sciences (or EOAS), they needed a brand that would identify and bring together their different disciplines and departments. The brand needed to attract top graduate students and faculty members from around the world; encourage donations and grants; and be appealing in outreach and education efforts.
The brand is centered around the idea of discovery. The mission of EOAS is to learn about the planet and introduce its hidden wonders to the rest of the world. I developed the logo, visual language, and website.