Opening the Eyes of Conference Attendees


Rethink Conference Opener



Rethink is THE Human Capital Management event of the year — hosted by ADP. This invitation-only event brings together top-level HR, Finance, IT, and Security executives to explore global perspectives around managing and cultivating the foundation of organizational success — their people.

In 2015, this exclusive event was held in Rome. This video opener for the conference set the tone for the entire weekend; executives in attendance needed to understand that today’s workplace has changed, and the people in your organization are no longer interested in a one-size-fits-all solution. The video is delivered through the viewpoint of an employee who just wants to be heard by the top-level managers.

The video is delivered across three screens in a small, intimate auditorium. It was very well received by the client and by the attendees; it was later re-tooled into a 16:9 format for YouTube and leveraged for six months as its own campaign for ADP.

» Watch LIVE Version on YouTube

» Watch the original video

My Role:

• Concepting & Copywriting
• Storyboarding & Design
• Video Production (AfterEffects)
• Art Direction (Design, Voiceover, Music)
• Project Management